Boot Camp Curriculum

  • 1

    Call Recordings & Important Files

    • Weekly Call Recordings

    • Full Blank Workbook
  • 2

    Introduction

    • Welcome

    • Blissful Prospecting Framework

    • The Five Desires

    • The Hero's Journey
  • 3

    Week 1: Finding the Perfect-Fit Prospect

    • Key Principle #2 - Target Good Fit ICPs & Personas

    • Ideal Client Profiles

    • Personas

    • ICP & Personas Worksheet

    • Prioritizing: Don't Treat Prospects Equally

    • Task Batching

    • Prospecting Play: Low-Hanging Fruit

    • Summary Key Principle #2 - Target Good Fit ICPs & Personas

    • Key Principle #3 - Know Why Your Prospects Buy

    • Is, Does, Means

    • The Buyer's Journey

    • The Path: Current State vs. Future State

    • The Problem Pyramid: The Three Levels of Problems

    • The Problem Identifier: How to Better Empathize With Your Prospects

    • Summary Key Principle #3 - Know Why Your Prospects Buy

    • Recap: What to bring into the coaching call

    • BONUS: 6 steps to finding your buyer with Becc Holland
  • 4

    Week 2: The REPLY Method

    • Week 2 Slides

    • The R.E.P.L.Y. Method

    • The R.E.P.L.Y. Method (Call-to-Actions)

    • The R.E.P.L.Y. Method (Subject Lines)

    • Bonus Training: Steal these 3 subject line formulas for 57%+ open rates with Belal Batrawy

    • Personalization at Scale

    • Finding Triggers

    • Personalization Examples

    • Pro Tips + More Cold Email Breakdowns

    • Recap: What to bring into the coaching call

    • BONUS: Radical transparency in your cold emails with Sarah Drake

    • BONUS: The formula for a winning cold email with Kevin Dorsey
  • 5

    Week 3: KISS (Keep It Simple Sequencing)

    • Intro

    • Fundamentals of Sequencing

    • Sequence Builder

    • Identifying Activity Level

    • Weekly Activity Planner

    • Recipe For A Killer Week

    • Summary

    • Recap: What to bring into the coaching call

    • BONUS: Triple touch with Sam Crew

    • BONUS: 16 steps over 21 business days with Becc Holland

    • BONUS: Follow up emails with Becc Holland
  • 6

    Week 4: Cold Calling - From Reluctant to Confident

    • Intro

    • Deconditioning: Dealing with Call Reluctance

    • Pattern Interruption

    • Working with Gatekeepers (Let's call them "assistants" okay?)

    • Voicemails

    • Cold Calling Decision-Makers

    • Question Stacking

    • Building a Talk Track (template included)

    • Recap: What to bring into the coaching call

    • Cold Call Breakdown #1

    • Cold Call Breakdown #2

    • Cold Call Breakdown #3

    • BONUS: 27 seconds cold call opener with Richard Harris

    • BONUS: Handling fear of rejection with Sarah Drake

    • BONUS: Likeability and gatekeepers with Art Sobczak

    • BONUS: Permission-based openers with Sarah Brazier

    • BONUS: Radical transparency in your cold calls with Sarah Drake

    • BONUS: The Anatomy of a Winning Cold Call with Richard Smith from Refract

    • BONUS: The "Someone picked up!" cold call opener with Richard Harris

    • BONUS: When you forget what to say with Josh Braun
  • 7

    Week 5: Deflating Objections

    • Intro

    • Objection / Rebuttal Infinity Loop

    • The Path to Empathy

    • Label Emotions

    • The E.V.O. Framework

    • Shallow Objections

    • Timing-Based Objections

    • Need-Based Objections

    • COVID-Related Objections

    • BONUS: Budget objections with Sarah Brazier

    • BONUS: Handling "not interested"

    • BONUS: "We'll contact you” with Josh Braun

    • BONUS "We already have a solution" with Josh Braun
  • 8

    Week 6 & Beyond: The Outbound Scaling Blueprint

    • Intro

    • The Optimization Sprint Builder™

    • Habits: Make It Stick

    • The Five Rights

    • The Accountability Trifecta
  • 9

    Bonuses

    • Direct letter campaigns and cadences with Dale Dupree

    • In the trenches with Alexine Mudawar & Jeremy Leveille

    • In the Trenches with Sarah Brazier and Sarah Jane Hicks

    • Justin Michael — Unorthodox Methods for Visual Prospecting

    • The "not so business cards" with Dale Dupree